Just a few years ago simply having knowledge about a culture was a good business strategy. Knowing English was enough to propel your business into the stars. Businessmen in most countries flocked to learn in English in efforts to be able to communicate and seal deals with people overseas. Such is no longer the case in this current day and age.
If you really want to have a strong business you have to be a multi-lingual business environment or at least bi-lingual. In our fine state of Florida there is a massive German speaking community. This population reads, writes, speaks and lives in the German culture. Being able to provide for these people is extremely important.
German is not as difficult as many people and companies try to make it out to be. There are many amazing learning tools that you can use for both you and your employees to learn the language fast and become extremely proficient with using it.
When it comes to strategically selecting tools to learn the German language, Pimsleur is the absolute king of language software. Pimsleur completely immersing you in not only the language (through reading and writing) but also the culture so you will be able to make your German consumers feel at home. The software encompasses everyday chit-chat and business vocabulary which we all know can be more difficult to hone in on than most of categories of the German language.
Language is just as important as search engine optimization. Without the use of good SEO strategies your website will be untraceable—meaning that you will probably never find clients and your consumers will never find you. SEO strategies paired with, an at least, bilingual business framework means that you will be reaching a broader audience. Show your consumers that you care by learning the German language and culture today with the Pimsleur approach.